The Objective and Key Results (OKR) model is a method to define company goals and priorities. Its five main benefits are focus, alignment, commitment, tracking, and stretching — termed as "the five superpowers" by John Doerr.
Top companies such as Adobe, Google, and Netflix have effectively used OKRs to drive company and team success. The OKR model boosts employee engagement and clarifies top priorities – from the individual all the way to the entire company.
Successfully implementing OKRs way is hard. Objectives and Key results can be vague, hard to measure, and disconnected from the people and teams accountable for them.